Organizer, MeasureCamp Columbus
Part of a worldwide network of free, open analytics unconferences.
OPEN TO NEW ROLES · COLUMBUS, OHIO
I help companies trust their numbers and act on them.
13 years in digital analytics and marketing across retail, media, publishing, SaaS, education tech, legal tech and financial services.
13
Digital analytics and marketing, agency and client side
~40
On InfoTrust's News and Media industry team
4–7
Analytics consultants on her team
~80
Customer NPS across the team's accounts
01 — Experience
Full history on LinkedIn
Agency and client side, since 2012.
Apr 2021 – Oct 2026
Manager, Industry Team — News and MediaInfoTrust · Remote
Led about 40 enterprise accounts and a team of 4–7 consultants, with customer NPS near 80.
Jan 2020 – Apr 2021
Lead Analytics ConsultantInfoTrust
Nov 2019 – Jan 2020
Digital Analytics ConsultantVictoria's Secret & Co. · Contract
Jul 2017 – Oct 2019
Senior Analyst, Capability and Digital AnalyticsAlliance Data card services · earlier Senior Analyst, Customer Analytics
Found a $10.1M acquisition opportunity by fixing account-opening errors, using Google Analytics.
Dec 2015 – Jul 2017
Analyst, Digital Analytics and OptimizationL Brands
Automated Victoria's Secret digital media executive reporting, supporting a 2.5x online acquisition budget increase in Fall 2016.
Aug 2014 – Dec 2015
Data AnalystBaesman
Improved direct mail ROI by 50% for a retail client by testing new customer segments in SAS.
Feb 2013 – May 2014
Associate Marketing Data AnalystIgnitionOne · New York
Promoted from media planning intern to the first hire in the advanced analytics department.
Sep – Dec 2012
Digital Marketing and Strategy, Social Media InternVICE Media · New York
CLIENTS ALONG THE WAY
New York & Company · Ascena Retail Group · Express · Buckle · J.Crew · Forever 21 · Talbots · Torrid · Kate Spade · Stanley Steemer · DIRECTV · La Quinta Inns & Suites · Bridgestone · Fanatics · AIG
02 — Foundation
Get the foundation right, and the numbers hold up.
My strength is the foundation: implementation audits for web, mobile and connected TV measurement, data dictionaries, tagging and consent standards, and explaining what the data means for the business in plain terms. I've worked in both Google Analytics and Adobe Analytics for over a decade.
| FIELD | DESCRIPTION |
|---|---|
| implementation_audit | Web, mobile and connected TV measurement |
| data_dictionary | Documented definitions for every metric and dimension |
| tagging_consent | Tagging and consent standards |
| plain_terms | What the data means for the business, said plainly |
| platforms | Google Analytics and Adobe Analytics, 10+ years in both |
03 — Kind words
From people who've worked with Anna.
“Anna was always a pleasure to work with — every account in our agency wanted her on their team.”
“She is a superb communicator, incredibly hard worker, and highly proactive team member.”
“She is also able to visualize the data and create a compelling story that is appropriate for the audience.”
“She has a curious mind that never stops looking for insights in data… Anna is a self-driven individual who collaborates cross-functionally to complete her work.”
“She is an absolute pleasure to work with. Anna excels at taking the lead and providing valuable insights using data-driven analytics.”
“She was always helpful in translating business requirements for data collection and analysis into technical needs.”
04 — What's next
Search is changing what brands can see.
What interests me now is what comes next: how AI search and agents change what brands can measure about visibility, referral traffic and attribution.
google_search_to_publishers · yoy
−40%+
Google Search traffic to publishers, July 2025 to July 2026.
Source: Chartbeat
search_referrals · small_publishers · 2 yrs
−60%
Search referral traffic lost by small publishers over two years.
Source: Axios, 2026My focus is turning first-party data into audiences that engage and come back.
05 — Beyond the day job
Community, writing, and a short video.
Research and writing
Researching and writing about where measurement is heading. Public data work lives on Tableau Public and GitHub.
What does Anna do at InfoTrust?
Wait no longer — here's all about it. You've been warned.
Watch on LinkedIn